Tuesday, December 20, 2011

Times runs supplement on Bangladesh

Dhaka, Dec 20 
The government has published a special supplement on Bangladesh in the British daily The Times.

The 12-page supplement titled 'Accomplishment beyond expectation' was published on Monday.

A foreign ministry source told as many as 1.8 million copies of the tabloid-sized supplement were given with the main broadsheet.

But the supplement has not arrived in Dhaka yet, the source said.

"This is part of an ongoing effort for image-building of the nation abroad," foreign ministry external publicity wing director general Shameem Ahsan had told on Saturday.

The government paid Upper Reach, a UK-based media agency, $150,000 or Tk 12.5 million, for writing the supplement.

The publication contains interviews of the finance, foreign, industries and tourism ministers and that of the central bank governor.

"The private sector has been highlighted in the supplement. There is an article on the NGO BRAC," Shameem said. Another major issue covered in the supplement is risk to Bangladesh from climate change.

Upper Reach and the external publicity wing worked together on the supplement. Two teams from the agency visited Dhaka, Shameem said.

Upper Reach prepares tailor-made country reports and publishes those through its media partner, The Times.      

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